Wine Explorer – Introduction to Mexican Wines

Awesome hello everyone thank you so much For for joining us um that this is a one Explorer introduction to mexican wines My name is rafaela de la vega and i am a Business development advisor for wset Americas and i am thrilled to be sharing The stage with these people today today Marks mexico’s independence day and you Know biba mexico So um the first four months of this year I had some time to spend in mexico kind Of traveling around eating around And just getting to learn a lot about The culture and meeting some really Great people throughout Some of the warmest and most talented Folks and i have some of those people With me today but before i go ahead and Introduce them um let’s just go through Some housekeeping rules so first things First On the right hand side you should find The chat box You can go ahead just send us any Comments you have throughout the Presentation any recommendations if You’ve had any great mexican wines or Visited some wineries um how are you Celebrating today’s independence day if That is of significance to you And of course we will be posting some Polls throughout so make sure that you Are kind of engaging with those as well If you do have any questions feel free

To put those in the q and a box we will Be monitoring those and then getting Like 15 minutes at the end to give you Some answers to those questions And finally because it is getting a Little bit late for some people or maybe You have some other things to do you can Always press pause we will be recording The session and it will be live on Youtube So now I just want to give you a little bit of The introduction of the three folks i Have with me today First off we’ve got gilberto salinas um Gilberto is based in tijuana he is the Owner of g salinas vinos They’ve been open since 1997 and he is a Pioneer when it comes to the Commercialization of mexican wine um Pretty much creating a symbiotic Relationship with a lot of those Wineries and you know has just Have this wealth of knowledge to him so He is definitely a walking encyclopedia With many stories to share would highly Recommend having a conversation with him One day Next up is valentina garza she is based In kiretaro city After having studied in la rioja and Burgundy she came back home to mexico to Share her wealth of knowledge with other Students and today she is the director

And head educator at the el diplano wine School which provides students with Pedagogical opportunities in both the Viticultural and winemaking sides She has recently been named one of the Top 25 leaders in mexican In just mexican wine Which is extremely Amazing so congratulations and then Lastly we have laura santander a Certified sommelier as well as a maestro Tequilera a very fun and dangerous combo Um she is the owner of enmitage found in Mexico city as well as la wineria And she is also brand ambassador for Washington and oregon wines bringing Some gems over to mexico for folks to Try She has been involved in several Publications and has also had many Awards and accolades both regionally and Internationally So what we’re going to be doing today is We’re just going to walk through a Little bit of you know the history of Mexican wine how we got here um gilberto Is going to walk us through that as well As just an overall view of baja California then we’re going to pass it On to valentina who’s going to present To us a little bit more about el di Plano and those states within that Region and then finally laura is going To finish us off with the emerging

Region of the state of chihuahua Alongside that she will also talk about The consumption within mexico as well as Some sustainability efforts and finally Just some future opportunities within The landscape all right so let’s get to It y’all alberto please go ahead Okay uh everybody can hear me Yes Yes okay hi well uh as uh thank you for The introduction As uh rafaela mentioned we’ve been Involved in the Wine uh The growth primary of wines from bajaj California for the past uh got i don’t Know more than 20 20 25 years Uh we’ve grown along with The wine industry here in baja In essence but uh getting back to the Essence of this uh we I mentioned primarily baja carrifornes Uh Primarily got their first taste of wines With The missionaries who Opened uh all along the baja california And northern california Missions This is going back Probably in the late 1600s Primarily In I’d say

1760 70 more or less The jesuits Primarily did Their first Wines here in in baja california And the first one that was established As as a winery was Bodega santo tomas which is uh it’s an Ongoing winery Currently it was founded in 18 in 1888 Uh if i’m not mistaken And They have Been continuously Producing wines since uh Those those times and are currently They’re They had i think one of the first if i’m Not mistaken Women Wine makers working for them Uh And she Worked for them various various years And now they have a new one and it’s Also a woman uh who’s in head of wine Making here in baja california for The Primarily I’d say In Around 1900s We had an influx or

Immigrant immigration of uh russian Uh that as exiles from From russia They were primarily exiles and they they Came and they uh Established themselves in bayer in what Is currently by the guadalupe And they brought along with them their Customs which were primarily in also in In wine And Uh they are still active in producing Some of the the old families are still Uh active in producing wines here in Bayer guadalupe Uh then in in the early i’d say 20 1920s Uh We had some european influx of of a Couple of families here in Baja california primarily And in 1920s 27 some in in that range of years Uh bodegas Uh was founded And it’s still it’s i consider one of The largest wineries or producers of Wine here in Overall in mexico In In the late 40s the first uh I’d say association of Wineries Was formed

Giving it a little bit more formality to The wineries that were Involved in introducing wines here Locally This is Now coming fast forward We’ve seen in the past i’d say 10 15 15 10 years Back We’ve seen a growth In terms of Producers small producers medium-sized Producers coming into into ballet Guadalupe and the Surrounding Valleys which Are uh Mostly in in the south And South east Of the city of encenada to pay put this Into into perspective and scenarios About 30 Minutes away from the No incidents around 45 minutes away from The border with san diego california So we have a A good number of visitors from from the Area But anyway uh getting back to To uh What Initially As i say the last 15 years we’ve seen a

Tremendous growth in terms of of Wine Production here in baja california Along with a good number of small and Boutique sized Wineries One of the largest challenges that we Face currently is The lack Or the small amounts of Rain water that We have from year to year And we’ve seen Because of that In primary invalid guadalupe because of That situation we’ve seen Migration of Of wineries not so much wineries but the Vineyards Towards other areas in south of encinada Primarily in nojos negros which is Southeast And also south of South of a sonata in Some santo tomas and some vicente Uh some vicente is a little bit it’s Much closer to the ocean Breezes Uh ojos negros is farther away and it The Uh challenges that they have there is Frost Uh But we’ve seen

I’ve seen a lot a good growth of Vineyards located in Ojos negros because Of the quality of the water also and the Availability of water there And The altitude also Of Jos negros is a factor That Some of the wineries and vineyards Owners prefer Because it’s at uh It’s around 300 to 400 Meters above sea level Where bayer loop is uh around sea level There Uh we have a lot of influence from the Ocean as as you get close to the oceans Here where i’m where i’m currently At the one at this winery we’re at the Entrance to guadalupe and we’re about I’d say 10 minutes drive from the ocean So we do have an influx of of the ocean Breezes Uh And also it As everybody knows it helps cool down The vineyards and let them rest In in during the night We have also a very Different types of soils here in baja California and

From Uh Gravel to Cantor rodado which is Round stones Around uh i’d say riverstones primarily And and granite decompose granite also And The primary what we have planted here in Baja california is we produce in essence Primarily dry white wines Also roses that have been coming up in Terms of quality and acceptance by in General by the public And a good number of and the reds Primarily we have a Really a Whole Habaneko horizon English A good variety of Different uh Vineyards and different types Of Grapes that are being grown here Primarily as In general we have Good cabernet chia blanc merlot Tempranillo and we also have a good Number of plants of grenache syrahs Also And Then there’s a good number of Italian varietals that are grown here

Naviolo Dolcetto san jose So we do have a Really a uh You know a broad range Of options in terms of uh Of the Types of grapes that you can Uh plant here and also in terms of the Wines That are produced here we have a lot of Unique blends Because of the of the flexibility that Being outside any Aoc Uh You can have So in general we have it’s well we’re Still in a learning curve here In terms of what the best grapes to grow What the in terms of of the location of The soil And of the climate also The biggest challenge as i mentioned Initially is water the Water and rainfall it’s a very Small amounts of water that we get here In terms of uh commercial activity you Know we have a firsthand knowledge in That in terms of When we started Back around 20 25 years ago we had Probably I think 10

Wineries in our portfolio And currently there’s more than 100 producers of 100 wineries producers Here in baja california We we’ve seen as i mentioned In my initial comments we’ve seen the Industry grow We’ve seen also The Number of uh Of People And and and Trying uh wines from mexico which before They were more Attuned to buying wines for me in uh Spain or With the proximity of the us To ones from california primarily But now we’ve seen a shift Uh More Uh consumption of wines from From bajaj california and in general Also from i’ve seen from from mexico From other states In mexico which some of the uh the two Ladies that will follow will i think uh Also Uh put uh that in this comment into Perspective of what’s what they’re Feeling that’s happening currently in The different areas that they work with Rafael any

Comments or additional All good yeah we’ll ship we’ll share the The questions at the end if there were Any that popped up um but you’re all set We’ll move it over to valentina to then Walk us through el di plano thank you Fine valentina All yours Thank you so much rafaela and charlotte For inviting me to participate in this Amazing webinar to talk about Mexican wine in this uh time of the year We’re celebrating our independence so i Think it’s very symbolic and i’m very Very excited to be here i think anyone Who participates in um In wine education once you are invited To participate in any class from W said a small part of you says yes i’ve Made it so i’m really excited to be here And well let’s get to it I’m going to talk to you about the Altiplano wine region and mexico And I’m going to focus a lot of viticulture Because without viticulture there’s no Analogy there’s no wine tourism and i Believe it’s a big part of um Understanding our region so uh if we can Get to the first slide please Uh the first thing i’m going to do is to Uh Let you know where we are situated we Are outside of the well-known wine belt

We are approximately 2 000 to 3 000 kilometers south of the Last part of the wine belt Um if we can pass the to the next slide You’ll understand where exactly in Mexico we are We are in the same latitude as cancun we Are the southernmost region of the Northern hemisphere and it would be Unthinkable to uh think of cancun as a Wine region i don’t think there’s anyone Crazy enough to plant vineyards in Cancun or in the caribbean However it is possible to have a Very good wine producing regions in the Center of mexico in this altiplano Because of our altitude we are situated Uh approximately 2 000 kilometers Uh above sea level Which makes the big difference between The uh center of the country and cancun The caribbean so Um i’m going to talk to you a little bit About our climate Um if we can yeah about that the Altitude this is Okay so we are Uh five different states which combine Into one wine region so this is Sacatecas san luis potosi aguascalientes The lowest vineyard in this altiplano Region is planted in 1 800 meters above Sea level and the highest one is about 2 200 meters above sea level so if we

Compare ourselves to Um I don’t know any other typical wine Region in the wine belt for example Rioja We wouldn’t think about planting veneers Any higher than 600 meters right so this Is more than doubling the height of any Normal Wine region in the in the wine belt That’s why we talk about extreme Viticulture when we talk about the Altiplano region Um so this is the region in round Numbers and there’s something i would Like to to share with everyone uh here We’re not exactly a new wine region Because there’s a lot of tradition since The spanish uh conquest in in mexico Um however once we started producing a Lot of wine the spanish king asked uh to Um burn down all the vineyards in the Region because they stopped selling Wines here in in mexico like their Spanish wines so most vineyards were Burned down and we had to start over Again so this is like the second era of Of our wine tradition and wine Industry in mexico and the first the First vineyards were planted here in the Altiplano region Um So Since we’re starting over again we’re

Not sure exactly What we have Where the vineyards are planted and Uh we don’t Really know uh the exact numbers so i’m Just gonna give you some general ideas Of what we have and and where they are Okay so we have approximately eight Hundred and fifty hectares of veneers in Sakatecas five hundred and keretaro four Hundred in aguascalientes Three 300 um in sorry 300 and now was Calling this and 200 and san luis potosi That’s a total of uh 2 250 Hectares in the altiplana region and in Terms of projects and um i’m referring To projects as vineyards or wineries or Or the combination of both we have four Projects in sacatecas 40 and geretaro 30 in guanajuato 30 in aguascalentes and Five in san luis potosi So the wine school uh is working with um Our kansas state university which has a Campus in queretaro to do a real census Of the region and via satellite were Trying to get the exact number of Projects and hectares to be able to give A A more Uh Exact idea of what we have in in the Region okay so this is more or less what We know we have okay Um

If we can get to the next slide Please um i’m going to talk to you a Little bit about our um climate So the altiplano has a semi desert Climate Um Which is very unique for for viticulture We have very very harsh suns okay so if You spend a whole day in the beach You’ll probably get A light sunburn depending on your skin Type and the protection you use but if You spend two hours in the sun in Queretaro you will get a very bad Sunburn i mean the the sun here is Really very very harsh which allows us To develop very thick skins in our Grapes uh the grape protects itself like This every year so we get very good Polyphenols we get very good structure Amazing um aromas Uh However we do not consider uh the algae Plant region to be a Warm climate So we do not get very much alcoholic Degrees Uh very high degrees here are White wines around Are around 11 12 degrees our reds are Between 13 and tops 14. so uh we do not have Very alcoholic uh wines in our in our Region so we get very subtle aromas and

Very elegant wines The day and night thermal differences Are extreme like we can get Uh as much as 15 degrees celsius Differences between day and night and That allows us to have a very paused um Maturity of the grapes we have Also very foggy mornings and clear blue Skies during the day which means we have A lot of humidity at night and then During the day this dissipates uh Completely so this allows us to have a Very paused uh harvest season we have Enough time to harvest the grapes for uh Our sparkling wine and then the white Wine and then the rest for rose and then Uh Tobia we we leave the the reds for the Red wine We have very dry winters and springs we Have humid summers which Uh are a bit controversial because Uh we’ve not been able to communicate This as as we should Um our humid summers uh mean that we we Have a rainy season uh During during harvest And it’s been hard for us to understand How to manage this but we’re learning Year by year and i think we’ve we’ve Managed to know what varieties can um Can with withstand these harsh Brains during during our harvest season And thanks to our thick skins we also

Have A pretty healthy uh Harvest We have mild and quick falls we have a Maximum temperature of 34 degrees During our hottest Peak and minus 4 degrees during winters We have 570 millimeters of annual rain Uh but It’s a bit tricky because it doesn’t Rain throughout the year it only rains During our summer so It’s very concentrated rain in just one Or two months And our harvest season is august and September So this is very particular to our region We have an inverted spring and summer so We don’t have this spring like we we Usually Uh study uh in school like with the Birds chipping and the rain and the Flowers Spring is actually our most dry season It is incredibly dry and so we have to Um To water the the vineyards uh most Vineyards are our water like like in the Picture Um however Our summer is Not that uh hot of a season Not like the spring the spring is dry And very very hot and our summers are

More mild but humid So We have Uh winter Summer Spring and then fall okay so we have This this very particular uh rainy Season in our during our summers Um this dry Um Spring allows us to have a very Respectful uh respectful viticulture Which means very few treatments are Needed in our vineyards Uh we consider our viticulture to be Almost organic although we are not Certified Um However this means that There is a lot of uh Activity from different animals in our Vineyards we have a very healthy Ecosystem Which has forced us to have Forcefully nets in our vineyards there Are two reasons why the first one is Hail you can see two Pictures and in the bottom of the slide Of this tragic 2014 hail and in Different vineyards obviously the whole Crop was Uh was lost that year it was very sad Very tragic so It hails every year not as bad as in the

Pictures but we learned the hard way That it was necessary to have these Vineyard nets to protect From the grapes from the hail and then Also the the thing about being in a semi Desert and with very healthy ecosystem Is that The grapes these juicy Uh grapes are very attractive for the Animals that live uh in the in nature When we we co-exist with them so uh they Have these two options of eating The the very small and and and not very Uh common fruits from the cactuses that Are around or they can attack the juicy Graves from our vineyards so without the Net Birds bees bats and wasps attack are our Vineyards and we would lose the crop so I think that ain’t get it though Probably more than 90 of the vineyards Are protected by vineyard nets Which is a big investment but uh since We we use the nets we can definitely Sense the difference in in the quality Of our wines On the other hand wine tourism is also Very important in our wine region we are Located Two hours North a drive From mexico city Which means 50 Of

Mexico’s population lives around 250 kilometers around our region Which means it makes uh the perfect Weekend escape To get away from the crowds from to get Away from The rush and the traffic and the Stress of our city so We have an in queretaro the wine cheese And art route Uh which is which receives more than one Million tourists a year and also Freyjanet is located in our in our um In our region uh Since the 80s and well it’s one of the Most Visited uh Wineries in the world i think it’s the Number five Uh Winery In terms of visits and thanks to their Three million bottles a year projection Keretaro Is known as mexico’s bubble i think There was a pool around there that asked Um what Type of one wine was famous in our Region and the correct answer is Sparkling wine so the aldi planner Region is an incredible Potential uh producer and bubbles we Love sparkling wine and we love parties And we love

Receiving people so Uh these harvest parties have become a Tradition in our in our region there’s Always a traditional wine stomping or Stepping and uh They’ve become also a great scenario to Get Um together and know a little bit more About our gastronomy and just to get a Little bit um More around to our to our potential Clients which are obviously Very important for the development of a Healthy wine region so This was a little bit about uh the Altiplano region i know we’re on a tight Schedule so i’m going to get Uh to let laura santander uh talk to you A little bit more about another amazing Wine region in mexico thank you again For this space i’m very proud to be here And sharing this This uh this webinar with gilberto and Laura santander Thank you so much for the invitation and I hope you guys come and visit us soon Mexico will always be your house and Happy independence day laura Hello thank you thank you valen like i’m Really really glad to share this webinar With two friends and talented friends So let’s start we’re gonna talk about The biggest state in mexico so in in our Country in mexico we have 31 states well

30 states and mexico city so we’re going To talk about chihuahua and uh i’m going To repeat that again because with it has A lot of letters in that name so the Correct name it’s So chihuahua it’s the biggest state in Mexico So when i’m talking about the biggest State in mexico I’m going to show you some examples Because we’re talking about Uh 247 000 square kilometers like it’s Bigger it’s bigger than Uk like the whole uk Uh countries like uruguay Greece nicaragua and north korea south Korea Cuba iceland so it’s a really big region So we only have um a little bit um Of time to talk about this one region But i’m going to start um can can we go Back to the other slide because um I’m going to talk about this one region That has these two poles like it’s a Really uh big uh desert and all the wine Regions in are in the semi desert part And also we have really high altitudes And there we have our famous world known Uh train that’s called chepe that Whenever you go to chihuahua you have to Go to that train because it’s amazing So and we we were seeing at the other Slide that um all the all the the region

It’s amazing you have to come here Because In Since this is such a huge state we have Different things going on and let’s see In the map where are we located because We are going to see that we are just in A border with a united states and there You see chihuahua the other part it’s Another state called sonora and the Other one is And in coahuila we have all the Dinosaurs uh going on over there so it Will will stay in chihuahua and why is Chihuahua was so important for us For mexicans Let’s let’s just go back in history so We have uh human remains were found here In this state Just 7 000 Years before christ So this is really important for us Because Here we have the caves we have a lot of History that it’s really important for The mexicans so let’s uh make a soon In the other slide and let’s see where We are so we we’re here in mexico and Then we’re going to zoom in and we’re Going to go to the north in chihuahua And then you will see that just in the Border We are going to have el paso that’s um That the main border with ciudad juarez

And this is really important because we Have a lot of knowledge from the united States and all of our culture from Mexico so that that is where chihuahua Is located and Whenever you come to mexico you need to Go there but let’s talk about a little Bit more of history because of the Missions So um Valen and gilberto were telling us that The spanish came to mexico and they Started to To plant vineyards everywhere well Everywhere mostly in the northern part In the altiplano and the northern part But how did they started to plant all These vineyards Because and through the missions through The missionaries so in chihuahua we used To have 283 Missions Mostly from different orders and from Franciscans and jesuits So and you can see here here in the Pictures and well 283 there are a lot of missions and they Were planting lots and lots of vineyards But the first one was in 1611 and was a Mission of san pablo but probably you’re Thinking like What Why do we want to have these missions Why are they useful because they were

Talking about religion and through Catholic catholic religion we only had The Opportunity to have more wine And also we We used these missions to have A lot of important things one of it was They had learned to work To provide work to all the people that Were living there That mindset might sound uh fun and Interesting but it was More or less like slavery so it was not As as good as it sounds but well they Have land and they provided work for People also they gave food and of course The first wines were through These missions and also they have olive Oil one of the first grapes that were Planted in this part of the country was The great Mission that probably you’ve heard like It’s also uh has a name of pais or also Listan or kriyoja so it has different Names and different routes but we can Say that we had nission here and Afterwards we we also had the Opportunity to have plantings of a Bittis vinifera grape so that’s when it All started so the next slide please So that that was in the past But If we talk about chihuahua we have to Talk about how is it actually because

As valentina was saying like we are used To have vineyards in our country because We have like these These burnings of the vineyards but Now we can talk about the actual the Actual reality of the home industry in The country so we are like we’re not Brand new but we are modern to this Industry so in 1935 we had like this Reactivation of the whole vineyards in The country and mostly they were made For brandy production because probably Valentinas and gilberto’s father and Also my my parents they were really good Drinkers of brandy because we mexicans Do like alcohol and we do like brandy And tequila also And the prohibition It damaged a lot of that industry so we Also had a prohibition in our country And it was terrible because it damaged That brand industry and that obviously Damaged also hold up all the plantings But As we all know in every prohibition we Had Another opportunities and we started to Produce um clandestine whiskey and also Sotol and i’m talking in this part of The northern part of the country It’s a really important spirit in mexico In the north part and it’s amazing you Should have You should try it whenever you come to

Mexico because it’s amazing So uh When everything we started in 1950 The government had the amazing idea to Have these irrigation systems in Almost all All of the important parts of the state That was really important because now we Have the opportunity to have new Plantings new vineyards and also we had More cactus plantings Let me talk about cactus because Characters They are really important but they are Not um Not the best plantings Talking about water because when you Have a cactus planting you you use the Double as when you use it for the Vineyards so we love to have vineyards And that’s important for for our Industry so when the irrigation systems Were ready a lot of families started to Make uh more wineries and started to Make more plantings so that’s why they Went to different universities and they They started to specialize in all the Industry and that’s why In the united states you have as Students a lot of of uh families from Chihuahua that went to study over there So we can have more plantings and more Quality wines and obviously this make The wine tourism tourism started so if

You are planning to go to chihuahua you Have to have a couple of weeks of free Time and a really fast car because you Will need to cover all these huge states And obviously you will have lots of fun So uh What’s uh chihuahuas a white region so a Lot of territory and 24.7 million hectares so almost as half Spain’s territory and we also have high Altitudes as in the altiplano so we’re From 800 to 200 meters above sea level and we have The the low altitude regions they are Popular but not as popular as the high Altitude so our main grapes are cabernet Sauvignon Those are the main grapes for sugar for Chihuahua And also talking about climate and Weather here you can see Um probably You will see like just in the pink Yellow part that we are in a semi semi Desert place where it’s pretty hot also You will need a really good jacket in The night and you will be needing a uh Light clothes in in during the morning Because it’s a high difference between The night and day so uh it’s perfect for Our vineyards and Then you’ll see that also we have in the Next slide This um range of elevation so we are in

A really high altitude place talking About all the vineyards and that’s how You can see it but one of the most Important parts it’s the songs so in the Next slide you will see that we have Wine Regions and wine different zones So we had a wiggler made A winkler make this classification so we Can have more knowledge about this y Region and they divided it in five zones So the first zone it’s a high altitude And it it’s the best part for planting The vineyards they have like the best Temperature they can plant terminal Merlot cabernet sauvignon and it’s uh Above 000 Meters above sea level so it’s a great Somewhere to plant our vineyards and Then we have the song number two that It’s the one in green that it has all The inland valleys and it’s a semi Desert so we have um soils of sand and Clay and they have really collaterals And springs so this is also an important Part and also that zone three that it’s The hottest one of all and we have low Acidity wines but we have sweet amazing Wines that you have to try so that’s That’s like something that you have to To try when you come here and for the Sun for we have low amount of water so We are suffering a little bit over there And for some time

We have um also the all the valleys have Uh they are great because they have a Lot of difference between day and night So more than than 60 percent of Chihuahua’s territory can have plantings Of vitis vinaiphara so we have a lot of Room to of room to grow Vineyards And the next one please Here you can see just how hot it can be So we have a lot of high temperatures And also uh for the next one you can see Where do we have our rain so It’s a little bit complicated because we Have all our rain we have it just in the Harvesting season so that’s important That’s difficult but i think that people Are getting used to it and they are Amazing Wines over there thank you to these um This type of of water during these type Of months that are the harvesting months So that’s an interesting thing about This uh wine region And uh hours of daylight you will see The comparison in the next line between Walla walla and chihuahua you will see That we’re not as far as guanajuato Washington oregon but In comparison with chihuahua we have a Lot of hours of daylight So what are the styles of the wines of Chihuahua Just a a

A quick tour you have to try the wines From sierra insignias that they have the Best well not the best the highest Production And All that five zones have different Styles of wine and obviously we have Wines of really high quality And Why do we have to try these wines Because and why is it so special because It’s a frontier in mexico we are a new And exciting wine region for and Altruism and we’re still exploring and Growing and it’s amazing And you know what i was talking about Buying sand cactus and also they are Team all the wine producers in Chihuahua are working as a team so That’s amazing And um we’re gonna do a brief tour about Mexican wine in the stream And uh what is it about mexico why why Is it so important why is uh the reason That today we’re having a webinar about Mexican wine is because of this because We have uh 14 wine growing states and we Are producing more than 7 million cases That means that we’re doing a lot of Wine well a lot of white for us that we Are an emerging country production In wine and we offer with this Industry more than a half a million jobs So that’s really important because it’s

The second most important um activity Talking about agricultural activities And obviously we have uh won Thousands and thousands of medals in all The wine contests around the world And Let’s see what’s uh about Numbers in mexico so we are producing 27 Tons of grapes and consumers in mexico Are changing daily actually we me we Women are consuming 55 of wine so Valentina rafaela and i were doing an Excellent job here And we’re drinking fresh young aromatic Wines were also really Full filling uh mouth Wines that are really like big wines And since uh 2017 mexican consumers Prefer mexican wines and They ensure that 30 of the market shirt And in 15 years we have been doing a Really good job i think we can do it Better but we started drinking 180 milli Milliliters and now we’re drinking over One liter per year but we hope that in Three years we will be drinking three Liters per year so all the mexicans are That are in this webinar you should help Everybody and drink more wine and we are Only exporting five percent of our Production And with these amazing numbers that’s Why we are hosting this year the 43 World congress of vine and wine and we

Are honored to share with the world our Abundant agriculture vineyards why and All the scientific studies Too Related to this sector so um why because Our country was the first one in america In wine grape cultivation so we have the First winery in america so we have to Show everybody what we’re doing And of course um Talking about sustainability we’re Trying to make a lot of efforts somebody Was asking about what’s going on in the North part of the country in bali de Guadalupe and this wine region that Gilberto was talking about Like we are really in um In we’re making a really big effort and I think i include i include myself Because we are all really worried about What we can do to uh protect the Little reserve of water that we have in That part of the country We are trying to To keep away all the Activities that are not um off and Forward this wine region Away so we can have a guadalupe that Will last us for years and years and Years So obviously we have some wineries that Are making their best therefore effort To have biodynamic vineyards and also They are using um different types of um

Animals to take care of the vineyards so Um not not everybody is as lucky as the Guys in an anti-planner like valentina Was saying that they were they are Almost organic But Believe me everybody is trying to make Sustainability a really important issue In mexico and everybody is trying our Best to to do it better every day with Technology with knowledge and also with Help of all the friends that we have in The world that can give us uh gives us Their knowledge and their passion to Take care of our incredible wine Industry that we have in mexico So whenever you have the time to come to Mexico please visit us we will be Thrilled to have you here to taste our Wines Hopefully we could send wine all over The world but Meanwhile you should come to mexico Visit us and for sure you will always Have somebody that will receive you here And always with a good glass of wine of Mexican wine and as valentino said Helping the independence day to Everybody thank you Great thank you all so much for for all This great knowledge that you just Shared with us today i feel like i Definitely took a lot from this myself Um i’m seeing the chat just blow up as

My computer has been sharing so i’m Really looking forward to looking at all Of the comments that everyone has to say Um we’re quickly just going to look Through some q questions um so i’ll read Through through some of these i know We’re down to the last eight minutes so We’ll go by quick Um Hello i lived in mexico for six years And have had the pleasure of tasting Delicious mexican wines why are they not Distributed to the us casamadero is the Oldest winery in north america does Someone want to take that one Go for it lava So Now there is a brand new importer in the U.s that’s called la competencia but It’s The competence And uh they are bringing fabulous and Amazing mexican wines to the us so maybe You should look for them because they Are doing a great job with mexicans and With mexican wines from different wine Regions Can i can i share something as well Um Mexican wine is only Completing 30 of the markets demand so There’s not enough mexican wine to go All around the world so If one of the participants is willing to

Come and invest in mexican wine now’s The time Nice awesome All right can you please speak a little About the fiesta de la vendina in Ensenada how has that impacted the wine Industry in general in the area and what Wineries participated this year Do you have do you have some Oh you’re unused Okay There’s another importer of mexican Wines located uh domiciled in san diego Um it’s uh they’ve been Doing this i think in Uh for some time now and they carry some Of A very good portfolio of wines from baja California here locally Uh yes Who is the daughter of fernando martin Who has a winery also here In ensenada called balmar And she has She’s been importing uh wine from baja For some time also primarily in the san Diego area la area And there’s another gentleman who i Forgot his uh the name but he’s thomas i Think in washington seattle and seattle Washington notes paste based on wines Best Best for kids like this vessel wines Awesome great and do you do you have

Anything to speak about the fiesta Yes Primarily we this past Fiesta We’ve seen uh Some events a little bit more intimate More more Smaller smaller events Than uh than in the past years primarily It’s uh And Normally the largest one is of the Events is the paella Competition And I went to this year’s in my perception It was uh More Better organized much better organized Than in previous years and also a Smaller number Of A guest Which Makes it more orderly which is one thing That Uh In Valley To have uh more intimate Uh events rather than massive uh events And To primarily uh just to Have a good

Contact with the people who are Attending That they go away with a good experience Of really what The event is about which is primarily Wine food And being and sharing the wines and Sharing the experience Great well hopefully whoever asked that Question will will make their way over To ensenada soon for that One One question that came up that i think Is is an interesting one is is there any Talk about the mexican government Passing consolidated wine laws or is it Up to the states to regulate if they are Doing that at all Does someone have an answer to that Uh ladies Any comment on that I i think valentina is the one that has More Actual information We are working uh as a team uh Through the school and through the wine Association and queretaro and Uh through the mexican wine council Uh And the government to regulate the Industry Uh not to limit it but More to to promote it in a correct way Like like good use of water good use of

Uh viticulture practices and to have Really clear information about where the Wine is coming from and to have good Hygiene practices and very Clear and honest information on the wine Labels so it’s something new we are Working on it but it’s it’s a working Progress there’s still a lot to be done Yes i agree with you completely there’s A lot to be done primarily But if each step that’s taken In the right direction Uh very good i think And also it’s i think very important to Give credit as It has been mentioned give credit to Uh To the vineyard to the to the source of The wine which is the vineyard the Vineyard owner Uh People Placing that on the back label uh being More uh More clear on From what What Vineyards The wine the the grapes come from for That specific uh wine and giving credit To the uh people who work the uh Who work the vineyards it’s very Important Great um i know we have so many

Questions i’m just going to take Oh we’ve reached time actually so if you Had a question i am going to make sure That we copy these questions And we can get you some answers um we’ll Figure out how to post some of this Information but i do see some Repeated questions in here um we do have You know awesome speakers with us today If you have any questions whatsoever for Them i’m sure they are willing to have a Conversation with y’all they’re great to Follow on instagram Um if y’all have any questions regarding Anything please feel free to reach out To wsct correct or directly um this will Be posted on youtube again um just to Reiterate that so if you want to go back And check out the Just the the recording you can always go Over there we do have some couple of Webinars coming up soon one of them will Be next thursday regarding mezcal so if You’re more on the spirit side You can definitely go ahead and check us Out there next thursday And if you could please fill out the Feedback form that just popped up that Would be excellent just so we can get a Good grasp of How engaging this was for y’all and if You’re more interested to learn to learn Some more All right

Awesome well thank you so much to the Speakers for joining us today you all Did an incredible job of of sharing your Knowledge with us and just giving us a Snippet of where you’re coming from and What you’re trying to engage the world With um but It was an honor sharing the stage with You thank you so much and i hope we can Drink some wine together during the Oeba conference see you guys soon You can uh stay tuned and Follow us under our user name the Jay salinas dots We’re going to have the uh live with Kristoff here In 30 minutes okay Bye-bye awesome All right bye bye Good one Hi